Category:Power of the Internet

From Networked Advocacy

A number of online tools support healthy networks. we're posting some tips, tricks and statistics on a few of our favorites on the following pages. We're also collecting additional references and stories of how these tools have helped advocates in their work.

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Do it well

Many online tools supporting networks are free and relatively easy to use. However it’s important to be aware of start up costs. Some advice and common pitfalls:

Tool must support your organizational mission. Although many tools are hot and exciting, that doesn’t mean they’re necessarily right for your work. Is your organization able to produce frequent and informal content for a blog? Does it want to? Does it want to open conversation around an issue?
It takes time to figure things out. Even the most excited supporters of new tools often need a good amount of time to research platforms, strategies and costs. Plan sufficient time to do this well.
It takes time to achieve momentum. Expect to spend time refining your voice, honing your strategy, promoting the resource, etc. And be sure that others within your organization or network have realistic expectations as well.
Is there sufficient organizational buy-in? It takes more than a motivated communications or policy officer to start and maintain a new tool. Are the right people on board? What changes need to happen within the organization to ensure sufficient support?
Know the balance between openness and control. Many tools involve constituents in new and exciting ways. Let them take charge where appropriate. But do know when to step in and keep things on track.
With openness comes some vulnerability.
Know and build in your privacy options.
Know what success looks like, and monitor and evaluate your efforts accordingly. Be realistic. Remember, new tools and strategies must prove their worth to both you and others within your network.