Blogs

From Networked Advocacy

Defining blogs

Blogs are web pages that operate somewhat like a diary or journal, in that the author writes frequent, usually informal and usually personal statements or reactions on topics or events.

They provide individuals and organizations with a powerful public space to voice their opinion and perspectives. Authors are able to “tell the story” behind issues; many blogs appeal to new and larger audiences because of this personal and engaging approach. Hearing the voice of someone experiencing the real impacts of a policy is a tremendous addition to a higher-level campaign on that policy.

Blogs can be easily maintained by anyone with a basic understanding of the internet and email. Although technically simple, blogs have an important and increasing impact on public discourse. The ability to easily post information, combined with easy subscription, monitoring and commenting tools, creates great opportunities for dialogue.

Networks using blogs

• Develop more frequent and informal content through an organizational blog. Although policy briefs may take weeks or months to polish, the informal nature of a blog enables quick turnaround of reactions, opinions and musings.
• Ask constituents, interns or others to write on the blog. Bring new voices to the table.
• Use the blog to mull over more formal information.

Getting started with blogs

Find practical tips and tricks for writing and promoting blogs on the Netcentric Campaigns website.